Ingredients of Effective Signs And Banners

When starting out and running a signage campaign for your business, you may wonder if you have what it takes to create highly attractive and converting signage. Almost every business from a small shop to a large corporation uses banners and other different kinds of signs to make their presence felt and stand out in a competitive environment. Unfortunately, most signs we see in the market do not have what it takes to attract potential customers. The following are essential characteristics of signage with higher ROI:


There are so many objects such as trees and power lines that can limit the visibility of your business signs. Your money will be wasted if people can’t have a good look at your signage. Therefore, make sure you are placing your outdoor signs at the right spots where everybody can view them. Busy surroundings can also have an impact on visibility. Remember, you only have a few seconds to grab the attention of the passerby. The angle at which people see your sign determines how much time someone needs to read your message.


Legibility of signs is determined by how easily it is to distinguish one element from another in a particular typeface. It helps people with normal vision understand symbols and letters on your signage. Factors such as the size of letters, font, the amount of white space, colors, etc. combined together to determine the legibility of your custom banners.

You might want to include as much content as possible when designing your signs. However, it is ideal to keep the content short, creative, and clear. You can always prioritize what you need to convey in your message. Make sure your signs don’t contain excessive information; drivers and other people passing by only have a few seconds to read your message. You can highlight what makes your business different from your competitors.


It is important to choose a typeface that fits your business and legibility criteria. For example, Verdana and San serif are more legible than other fonts. White space is another crucial element which plays a key role in the design process. It is recommended to have 30-40 percent of the sign area blank – too much clutter will distract your potential customers.

Colors can be combined together to produce the best combination that fits your brand elements and legibility requirements. For instance, dark blue, red or black on a white background create easily readable signs.

Consult a dependable sign company to have your business signage professionally designed.

About us

A Sign Promotion is a reputable sign company in Edmonton. We provide one-stop signage services ranging from graphics and banners to wraps and decals. Contact us to discuss your project now!