Apparently, it may seem hard to understand the idea of making a simple yet effective vehicle wraps. In fact, it is not difficult once you understand the basics of what it takes to produce a highly effective wrap. Most of the vehicle wraps we see on the road today do not meet the standards of vehicle advertising and wrap design. This is why most of the vehicle advertising signs ended up as a lost opportunity and a complete waste of money. Here are some tips that can help you understand and build perfect vehicle wraps for your brand:
Your brand comes first
The reason why so many vehicle advertising signs fail is that they lack the element of brand identity in them. Small businesses, as they are still struggling to be recognized, cannot afford to build advertising campaigns that lack the element of brand identity and recognition. If you have a poor brand design, work on it first before designing any marketing material. Your brand is your basic message. When you have a strong brand, you will be able to get the maximum out of your investment on fleet branding.
Be unique and creative
Creativity goes a long way when it comes to the modern day advertising. It is not about stuffing your truck wrap with images or other visual elements. The secret is to stand out by offering something captivating, easy-to-understand and memorable, something that has an impact. Precisely speaking, don’t be generic in your approach or, in other words, don’t be the part of crowd. Stand out.
Create smart advertising copy
It is not at all a good idea to put lengthy or complicated information on your vehicle wraps. People simply do not have time to read a vehicle sign with bullet lists or lengthy text. Therefore, your advertising copy should not be more than a strong tagline and your contact information. In advertising, it is a tricky part to convey your message in a few words. An effective vehicle wrap generally contains brand, a precise message, and a phone number or website.
Simplicity is the key
Does your vehicle wrap design communicate the message effectively? One of the key elements of successful advertising signs is simplicity. A vehicle wrap is of no use if its audience finds it hard to understand the message. Remember, you only have few seconds to grab the attention of your audience and have your brand and message be unforgettable. Simplicity is the only way you can make this happen.
A Sign Promotion is a place where we bring your fleet branding to life. Being a specialized signage company in Edmonton, our prime focus is to produce vehicle wraps and other outdoor/indoor signs that help our clients get maximum return on their investment. We ensure that your outdoor vehicle advertising campaign is a success.