Designing Compelling Signage For Small Businesses

While digital marketing has the potential to reach a larger audience than traditional print advertisements, it’s not advisable to completely ignore physical signage. Designing and producing attractive and effective signs for both the outside and inside of your corporate office or retail store goes a long way in getting new customers and building trust with clients.

Relevance of physical signs in a digital world

When we study the rapid transformation of 21st-Century marketing, traditional signage seems to lack innovation or the effectiveness it once had. However, the emergence of digital advertising channels has nothing to do with how physical signage functions. While it’s essential for businesses of all sizes to capitalize on digital channels, signage must be a key component of your overall marketing and branding strategy.

What do you want your customers or clients to see when they visit your business? Think about this question when designing your business signs. Most businesses don’t pay due attention to how indoor or outdoor signs can impact their branding values or how physical signs are relevant to branding. When designing signs, you must ensure they are consistent in terms of branding and your message.

In a highly competitive environment, you need new walk-in customers every week in order to stay profitable. One of the ways to achieve this objective is the effective use of decals, vehicle graphics, window decals, vehicle wraps, banners, and other signage products. One disadvantage of physical signs, when compared to digital marketing channels, is the difficulty to measure the ROI; it’s difficult to quantify the returns on your investment.

Signage design process

Aesthetics play a key role in determining the success of your sign advertising campaigns. While it matters where you place your signs, put special emphasis on design elements. Color, size, contrast, and sign materials (acrylic, aluminum, bronze, brass, stainless steel) are some of the constituents of signage design.


Implementation is as important as the design process. The efforts made on the design process would be wasted if you fail to properly place or install your signs. After creating a well-thought-out design, the next step is the implementation. From lightning and viewpoint to test placement and local regulations, consider all the associated factors.

It’s time to design your business success with effective physical advertising mediums. Take advantage of advertising signs that hold incredible value. Design something that could reach and attract your audience, and truly represent your business.

Consult A Sign Promotion, an innovative signage company in Edmonton where we design and produce result-oriented signage including banners, wraps, decals, vehicle graphics, interior/exterior signs, and window graphics. Visit our website or contact us for more information!