Wall graphics, vinyl, decals, banners, storefront are not just the signs that decorate your business or home, their significance is more than what we think. Being a strong and cost-effective advertising tool, indoor and outdoor signs can help you connect with your prospects. In a competitive environment, you cannot undermine the worth of offline advertising signs. Every business sign you install tell your company’s story and keep customers engaged. Following are some of the functions and benefits of business signage:

Extra salesperson

When customers visit your business, they need information about your products, services, pricing, etc. Display boards, decals, banners and other indoor signs can be used as an extra salesperson that provide necessary information to your prospects and assist them in making purchase decisions. When they reach your sales staff, their need for information has already been met.

Decals, graphics, and wraps can turn your business vehicles into mobile salespersons. Your vehicle will take your brand message wherever it goes. So do not miss the opportunity to hire this silent but mighty effective new salesperson for your business.

Educating people about your business

Window graphics and storefront signs can play a key role in driving traffic to your business. Display of detailed information about your promotional activities, operational hours, product specifications, etc. can turn passersby into customers. Nobody will pay attention to your store if you have not showcased anything that might attract people. Therefore, signs play a crucial role in educating people about a brand or business. People prefer to buy from a brand that they can trust. Signs should be your first choice to create brand awareness in the local market.


Everybody loves sales. A sign saying “75% off” will certainly grab the attention of people and make them visit your business. Signs can help you highlight and promote your promotional and sales offers. Custom signs are great tools to improve the effectiveness of your marketing tactics. You can also use directional banners to help customers locate your business without consulting Google.

When competition gets tough, it’s become essential to grab customers’ attention and hold on tight. With visually appealing and inexpensive custom signs, you can instantly connect with your prospects without spending too much money on other highly expensive advertising channels.

A Sign Promotion is a well-known sign company in Edmonton that specializes in making result-driven signage solutions for a number of applications. Contact us for more information about our signage products and services, and how A Sign Promotion can help you connect with your customers.