What's The Purpose Of Fleet Wraps & Graphics?

The world consists of millions of businesses and everyone strives for more profit, stability, and exposure. This means there is an endless flow of advertisements. As a business owner, you are always trying to find better ways to reach your target audience. In the modern business world, you have a lot of options to market your business but not all are equally effective and some are overly expensive as well.

However, fleet wraps and graphics are relatively new and are an affordable advertising tool that is gaining a lot of traction. In this practice, a car, truck, or bus is covered with information about your business offerings.

The following blog explains vehicle wraps, their benefits, and enlists the business that can use them the best for advertising their offerings.

What Are Vehicle Wraps And Graphics?

Fleet wraps and vehicle graphics are made out of heavy-duty vinyl material. The wraps are printed with creative and eye-catching graphics and messages to get the public’s attention. They provide information about your company to anyone who lays an eye on that particular vehicle.

Benefits Of Choosing Vehicle wraps

Adding vehicle wraps to your fleet or even one vehicle can offer several benefits. Some of them include:

Reach More Customers

Vehicle wraps allow you to advertise your business in areas where regular television or newspaper ads don’t reach. People sitting in traffic are usually bored so when they find a colorful and creative wrap around a vehicle there are great chances of them being curious about finding out more about that business.

Not only that, vehicle wraps can reach 95% of the local population and even more if paired with any other form of advertising.

Improve Brand Recognition

Having people see and notice your brand is just the beginning of a more complicated process called brand recognition. Fortunately, vehicle wraps are 15 times more likely to make people curious and increase your brands’ recognition.

Less Cost Per Impression

Another important benefit of vinyl car wraps is that they cost much less as compared to other forms of advertising. Impression is a term used for the amount of views your advertising activity gains. In the case of vehicle wraps, impressions are simply the number of times people notice your company’s name, logo, or message. Thus, vinyl car wraps provide the maximum number of views at less cost.

Protect Your Vehicles

Fleet protection and management is a crucial task for any business. Vehicle graphics protect your car’s surface along with providing great brand exposure.

Greater Return On Investment

Fleet wraps are not only less expensive but also provide a greater return on investment as well. Several estimates found that every dollar spent on vehicle wraps and decals generates $2.80 in terms of sales.

What Companies Can Use Vehicle Wraps?

Irrespective of its size and type every business can use vehicle graphics to promote and advertise its products or services. You don’t have to own a complete vehicle fleet to use vehicle graphics, even if you drive a single vehicle to commute to and from to your office, it can be used to do the job for you.

Below is a list of a few companies that can make the most out of car vinyl wraps by making car vinyl wraps a part of their advertising strategy.

  • Restaurants and cafes especially, outlets offering home delivery services
  • Daycare centers
  • Dry cleaners
  • Installers such as cable installers, security alarm installers, and others
  • Furniture companies
  • Delivery companies
  • Electrical companies
  • Repair companies such as HVAC and plumbing companies
  • Housekeeping services
  • Performing art companies

About Us

A Sign Promotion has gained immense success since its inception in 1996. We have become one of Edmonton’s premier sign and decal experts. We have built our reputation on quality and customer service. Over the years, we have had the privilege of helping thousands of businesses with their corporate brand presentation and signage needs and would love to help you too.

Contact us now and get the best design, manufacture, and installation of a variety of indoor/outdoor signs and decals including full-color digital printing, vehicle wraps, decals, banners, fleet identification, 3D signs, and window graphics.