Businesses evolve with time, they keep on improving their operations, their products and services and perhaps their approach to targeting their potential customers or consumers. A business is always initiated with the strive to solve a problem or fulfill a need of a society or perhaps a targeted segment of that society. In order to reach that segment of the society, businesses need to have a unique outreach strategy and usually use various platforms to conduct it. Outdoor advertising and marketing is perhaps the oldest advertising platform in the history of the business world.
This blog will highlight 10 reasons why outdoor business signage will never lose importance. According to advertising gurus, businesses dedicate a large share of their marketing budget to outdoor platforms. And sign boards are the most essential medium used in any outdoor ‘Roll Out’ (RO) or ‘Out Of Home’ (OOH) campaign. Anyone having an interest in marketing or advertising can tell you that every year businesses spend more to get the desired attraction of their target audience and convert them into consumers. Brands around the world are using creative and innovative tactics to retain such consumers.
Brand Registration
Businesses use outdoor signage to register their brands in the conscious and subconscious minds of the people. People are exposed to brand logos and related images multiple times in a day. They can easily register that image in their mind and will remember it while they are making future purchases.
Traditional Business Practice
Outdoor business signs are the oldest tradition of local and foreign businesses. ‘Fast Moving Consumer Goods’ (FMCGs) manufacturers in particular use signboards to launch their new products and promotional campaigns outside their stores so their loyal customers will remember to try them out.
Brand Awareness
Businesses create brands and every brand holds a meaningful philosophy behind it. Outdoor signage is a great way to share that philosophy with customers. The example of Coca Cola can be taken here as they extensively use outdoor advertisement boards and signage to spread their corporate messages and brand awareness. This practice is often seen in with multinational companies to keep their brand consistent in foreign markets.
Business Direction Signs
Outdoor signs have a very wide range of functionalities. In case a business needs to direct its consumers to a new location they have shifted to, signboards become necessary. Signboards can be used to tell the remaining distance to a venue of a restaurant or any form of location.
Business Promotion Signs
Business promotions are the best way to attract customers for a special occasion or simply if the business endeavors to increase their sales. Such promotional activities may include ‘buy one get one free’ or perhaps discounts for a limited time. These signs definitely turn heads if they are placed in busy locations where customer footfall is considerably high.
Attracting New Customers
When a business tries to engage new markets, they often use billboards which are types of outdoor signage. The billboards may be expensive media but there are other more economical options as well that may serve the same function. An outdoor sign expert will definitely be able to help out businesses in this matter.
Surviving The Competition
Outdoor sign boards are used to win the race of market shares in a given market. In the marketing world, it is understood that the more coverage a brand has more consumers will be attracted to it. This will definitely increase its sales and the overall brand image is strengthened in the minds of the consumers.
Corporate Social Responsibility Practice
Big brands often use outdoor signs to be vocal about social issues and display public safety or service messages in their signs. Companies like Nestle have dedicated budgets that fall under the CSR practices which raise the legitimacy of the brands. It is an academic finding that companies which care about social issues and make their voice heard normally are more liked by consumers and actually is considered a strategic marketing practice since it improves the public relations of the brand and the community.
Modernization of Outdoor Signs
Technology has made its mark on almost every human activity. It has revolutionized the business practice globally and with it, the concept of advertisement and marketing is also evolved. The best outdoor advertising agencies kept on improving their services and this includes the upgrading of outdoor sign boards as well. From traditional static one vision boards to tri-visions and digital signage we can see that sign boards are not restricted as they are being improved as well.
Types of outdoor business sign boards:
- A-Frame Signs
- Back-Lit Signs
- Front-Lit Signs
- Banners
- Channel Letters
- Electronic Signs
- Illuminated Signs
- Individual Cut Letters
- Lawn Signs
- Pylon Signs
- Reader boards
- Window Lettering and Graphics
Outdoor Business Signs For The Future
The entry of digital signage in the outdoor advertising practices assures that the future of sign boards is pretty vast as well. Today, we witness the use of laser shows and projection-based outdoor advertising that simply wows the viewers. It is speculated that in the not so distant future sign boards will be based on holographic technology. This means that the consumers will be attracted by 3D billboards as they go shopping.
To conclude here, we can agree that the importance of outdoor sign boards for businesses is still there and will remain for many years to come. The best sign board service providers make sure that their clients get innovative and creative signboard ideas based on current trends. Companies like A Sign Promotion are doing a great job in Edmonton as they fulfill all the customized requirements of their clients and deliver as per their expectations.
