Reasons Why traditional Signage Is More Important Than Ever

In a world where business growth depends largely on innovation and the ability to adapt, you might think that traditional signage is not as effective in attracting customers’ attention as it once was. The reality is that traditional signage has turned into a more effective, relevant, and affordable marketing channel for all kinds of businesses. Companies have been using simple signs to promote their presence and increase sales for decades.

For many small businesses and start-ups, signs like storefronts, footpath signs, and banners have been an inseparable part of their marketing campaigns. Even large corporations can’t undermine the importance of signage when it comes to establishing an offline presence.

People sometimes don’t intend to stop but they do so specifically because they see a compelling sign. It’s true that people do stop at stores and make a purchase just because they see a sign. However, as a business, you can’t grab attention unless you are utilizing persuasive signs in the form of banners, A-boards, wall graphics, etc.

Effective, inexpensive presence

While it’s critical to produce great products, it’s equally important to market them. You have so many competitors fighting to gain attention. How can you make yourself stand out and beat the competition? Every business uses signs to communicate who they are and what they offer. You should think beyond this and take your signs as an opportunity to differentiate yourself through consistent branding, creativity, and messaging.

Converting impressions

The first impression counts, no doubt about that. When it comes to signs, you have 2 to 3 seconds to leave a good first impression. Generic signs are ignored straight away because people don’t have time to see something which is mundane and meaningless.

Give your potential customers a reason why they should stop for a moment and read your message, and walk into your store to make a purchase. Use graphics and visual elements to deliver your message effectively. Don’t just copy your business rivals. Create your own voice and personality to turn impressions into leads and sales.


It’s a good idea to combine traditional signage with some of the latest trends to enhance the way you market your business. Emerging trends will help you refine the display of your value proposition.

With modern printing capabilities, you can do anything with offline signage in terms of style, layout, colors, text, etc. Take the first step and let traditional signage help you grow your business. It’s even better to think beyond trends and create something stunningly exquisite and exciting.

About A Sign Promotion

A Sign Promotion helps businesses attract customers’ attention through innovative and compelling signs, banners, vehicle/wall graphics, wraps, decals, coroplast boxes and more. If you’re looking for a creative sign company in Edmonton, you’ve found the right one. Contact us to discuss your signage project today!