The way businesses connect and communicate with their customers is constantly evolving. Being a highly successful and cost-effective advertising channel, signage advertising cannot remain static as it continues to bring about exciting trends and techniques to promote businesses. New technologies and creative ideas have developed new ways of producing and using different forms of commercial signs. As a business owner, you should keep exploring the innovative signage techniques to boost engagement and revenue. Watch out for the following signage trends in 2018 in order to keep your advertising campaigns up to the mark:

3D Signage

3D technology has literally revolutionized many industries. It has also enabled signage industry to produce interactive, unique, and creative concepts. A masterfully crafted 3D sign generates an eye-catching impression that is highly likely to get noticed. Being a profitable business opportunity, 3D interior and exterior signs should be used to easily grab the attention of prospects.

Responsive content

With the growing demand for responsive content, companies need to create and use signs that automatically change the content based on factors such as weather conditions, traffic routes, time of day, etc. Responsive content will enable you to create a user experience that meets the customer’s need at any given time. It will promote your business along with the provision of valuable information to the viewers.

The use of building wraps

The use of wraps can turn your business into an interesting story and have a great impact on people driving or walking by your building. Choose the location carefully, from the street side of your building to floors, and make sure your wraps are clearly visible to most of the people on the street. Using wraps can also help you hide damaged parts of your building or construction during a remodel to keep the new appearance under wraps until the opening. You can also make a good use of wraps during the holiday season or a new product launch.

Apart from the established standards and practices, you should use your own creativity to figure how you can make a good use of new trends. A dependable and experienced sign company can help you down the road.

Being a reputable company, A Sign Promotion provides innovative and up to date signage solutions to businesses of all sizes in Edmonton. We only utilize advanced printing machines and graphic design software to create amazing products for our clients. From wraps and banners to 3D lettering and graphics, we provide a broad range of ROI-focused signage services. Feel free to discuss your project with us!