Outdoor signage is defined as advertising outside the home. It’s not television, radio, or the Internet, but the display lends itself wonderfully to combinations with these media. Traditionally, outdoor signage consisted of billboards, posters, and advertisements on bus shelters. But the advent of technology has paved the way for digital signage, which is gaining more and more space. While the average consumer spends at least 53% of his active time away from home each week, the display becomes unquestionably the most powerful and effective way to target and reach a large audience.

Small and large companies, national or local brands, all product categories use the power of display advertisement. Regardless of the size of your business and the targets you want to reach, outdoor signage can help you meet your advertising needs. The signage plays a determining role in the quality and the reception of the customers. It meets an essential need for identification and information through a point of sale. Visible signs allow an attractive location and increase your turnover by 10%.

Use the signage as a key part of your advertising campaign

You must have a clear vision for your brand so that it stands out from your competitors and is successful. The stages of production and development of your product are behind you. You know what image you want to convey and you are now ready to take your brand to new heights.

Whether your presence is in the national or local market, what is important is to provide consumers with a rewarding experience in every interaction they have with your brand or service and to ensure that they have the best printing, one way or another, to gain an advantage. Providing a positive and lasting effect or feeling will encourage consumers to come back to your brand to experience the same experience and to recommend your brand to others.

What to do to attract attention and interest?

In summary, you have an experience to share, that of your brand. It’s as if you have a story to tell and you want it to be touching. To achieve this, especially in advertising, you have to make a good first impression. The first impression can be considered as a window of opportunity where everything is formed in a very short time.

Why? Sometimes your message needs to be captured in the blink of an eye and outdoor sign display offers the opportunity to do just that. Positioning a brand means trusting your guts and defining your brand before anyone has the opportunity to do so.

The display advertising is undoubtedly the oldest form of advertising and its presence in the markets is far from diminishing since the industry has continued to grow significantly. This growth can be explained in part by the challenges of fragmentation and the reduced scope that results for most media, with the exception of signage. Indeed, the audience of the display ads continues to increase because the number of people who travel by car for work continues to grow and their travel time follows the same curve.