Marketing your business in today’s world isn’t just about being seen. It’s about being remembered. For Canadian small businesses, standing out from the competition while staying within budget is a constant challenge.

Digital ads can burn through your budget quickly. Billboards and radio ads are expensive with limited reach. Flyers are easily discarded.

So what’s the alternative? Vehicle wraps.

Vehicle wraps are vinyl graphics applied to your business vehicle, turning it into a moving billboard. Every kilometre you drive becomes a marketing opportunity. Every parking lot is a chance to get noticed. With just one upfront investment, your vehicle starts working for you around the clock.

As we’ll explore in this blog, vehicle wraps are one of the most powerful, long-lasting, and cost-effective forms of local advertising available today. They build trust, improve visibility, and generate real leads, all while you go about your daily operations.

Vehicle Wraps Deliver Maximum Impressions At Low Cost

The biggest strength of vehicle wraps is exposure. According to the Outdoor Advertising Association of America, a single wrapped vehicle can generate between 30,000 to 70,000 impressions per day, depending on location and traffic volume. That can add up to over 10 million views per year.

Cost Per Impression Compared To Other Ads

When you calculate the cost per thousand impressions (CPM), vehicle wraps outperform most forms of advertising:

• Vehicle wraps: $0.35 CPM

• Radio ads: $7–$15 CPM

• TV ads: $20+ CPM

• Digital PPC: $1–$5 per click

This means that vehicle wraps reach more people for less money over a much longer period.

How Long Vehicle Wraps Last

Most commercial wraps last 5 to 7 years when installed and maintained properly. The materials used are built to resist fading, cracking, and weather damage. That durability translates into serious marketing value, especially for local service-based businesses that are frequently on the road.

Driving Local Visibility With Every Kilometre

Most advertising efforts try to reach a broad audience. But as a local business, your success depends on connecting with customers right in your service area. That’s where vehicle wraps shine.

A wrapped truck parked in front of a client’s home? That’s free advertising. Driving through your target neighbourhoods on your way to a job? More impressions. At a stoplight downtown? Someone just saw your phone number.

This is hyperlocal marketing in its purest form. You’re constantly reinforcing your brand in the exact communities where your next customer lives or works.

Better yet, you’re reaching people multiple times over months and years, building name recognition without spending a dollar more.

Professional Appearance Builds Consumer Trust

Credibility is everything in business. And often, the first impression your company makes isn’t in a phone call or an email, it’s on the side of your van.

A clean, sharp, professionally wrapped vehicle says your business is legitimate, reliable, and organized. It creates instant brand trust and positions you as a business that takes itself seriously.

If you’re in a trade or service industry, plumbing, HVAC, electrical, pest control, landscaping, a vehicle wrap is no longer a “nice-to-have.” It’s part of your uniform. It tells customers that you show up prepared and care about your image.

Over time, consistent visibility builds familiarity, and familiarity builds trust.

Designed for All Industries And Use Cases

Vehicle wraps are incredibly versatile. Any business that operates a vehicle can benefit from this kind of exposure, whether you’re a one-person operation or manage a fleet.

Who Benefits Most From Vehicle Wraps

• Contractors and tradespeople: Showcase licensing, service areas, and contact info.

• Delivery services: Promote brand awareness on the move.

• Retail stores and boutiques: Drive foot traffic and eCommerce visits.

• Event planners and florists: Build style credibility while on-site.

• Real estate agents: Highlight listings, websites, or open houses.

Ways To Customize A Wrap

Design options are endless. You can use:

• Your logo and colour scheme for instant brand recognition

• Large, legible contact information

• Short slogans or value propositions

• Promotions or seasonal graphics

• Even QR codes that link to booking pages or websites

Easy To Maintain And Environmentally Friendly

Maintaining a wrap is simple. Regular washing with non-abrasive soaps is enough to keep your wrap looking sharp. There’s no need for waxing or polishing.

Because wraps help protect the original paint, they also support vehicle resale value. When the time comes to upgrade your fleet, the vehicle underneath is often in better condition than one exposed to years of sunlight and debris.

In terms of sustainability, wraps are a lower-waste alternative to recurring paper-based ads or flyers that often end up in the garbage. A single wrap replaces the need for dozens of print runs and constant reprints.

About Us

A Sign Promotion has been helping Edmonton businesses stand out since 1996. We specialize in custom vehicle wraps that showcase your brand with bold, professional design. Our in-house team manages everything from concept to installation, delivering results that turn heads and generate leads.

Whether you operate a single van or an entire fleet, we’ll help you turn your vehicles into marketing machines.

Contact us today to start designing your custom wrap.