How To Choose The Right Signage For Your Business

Whether you own a small startup or a large company, one of your top priorities should be to make signage a key part of your advertising strategy. Choosing the right types of signs and decals for your company is as crucial as having an effective marketing strategy to promote your products and services. Both interior and outdoor signs reflect the personality and authenticity of your brand.

Select the right signage company

It takes creativity, consistency, and relevance to leave a lasting impact on your customers. This is why it is critical to choose a highly reputable signage company that understands how to produce the best design elements. Selecting a professional sign company with years of experience in designing, producing, and installing numerous types of commercial signs is certainly the first step toward launching a successful signage campaign.

Consider demographics

It is important to define your audience in terms of age, preferences, location, income, etc. in order to design relevant and effective signs. For example, if your audience is young people, you may consider using colors, images, and messages that attract the sentiments of young people. Similarly, digital signage may be attractive for millennials. Therefore, clearly define your audience and communicate this to your signage company.

Set your budget

Your budget can have a major impact on the quality of your business signs. Nevertheless, traditional signage is one of the most cost-effective advertising techniques business have been using for centuries. Take into account your budget before deciding the types, sign materials, design, and installation costs.


The vast majority of companies don’t pay due attention to the visibility of their signs. From what distance people are going to engage with your signs is also an important factor which determines the effectiveness of your signage. Make sure your signs are clearly visible and people can easily read and understand your message.

Indoor as well as outdoor signage function as a sales representative which convey important information your prospects need to see in order to make a purchase. For example, indoor signs showcasing pricing for various products will make it easy for your prospects to make well-informed decisions.

A branding company which operates within the signage industry is likely to offer expensive services which might not suit your requirements. You can find a signage company which offers all the features you need without exceeding your budget.

About A Sign Promotion

A Sign Promotion specializes in designing, manufacturing, and installing premium signage for small and large businesses in Edmonton. From window graphics to special projects, we provide a complete range of signage services. Contact us for more information!