Booking a vehicle wrap might seem like a simple decision; just pick a colour, choose a shop, and go. But wrapping your vehicle is more than a cosmetic change.
It’s a strategic investment in your brand, your image, and your business’s visibility across Edmonton’s roads. Whether you’re a small business owner wrapping your first van or a seasoned marketer managing a fleet, there are a few crucial things to know before you commit.
In this blog, we’re breaking down everything you need to know before booking that wrap. No fluff. No jargon. Just straight-up facts to help you get the most value from your investment.
1. A Vehicle Wrap Is A Moving Billboard
Let’s start with the obvious: a vehicle wrap is mobile advertising. Whether you’re parked outside a job site or cruising through downtown Edmonton, your vehicle is constantly being seen. That’s exposure that most marketing channels can’t touch.
So when you book your wrap, don’t just focus on colour. Focus on messaging.
- Is your contact info clear?
- Can someone read your business name at 60 km/h?
- Does it reflect your brand personality?
Wraps don’t just make your vehicle look good; they make your business unforgettable.
2. Not All Vinyl Is Created Equal
You’ve probably heard the term “vinyl wrap” tossed around, but there’s more than one kind and it matters — big time.
Here’s the breakdown:
- Cast vinyl: Durable, flexible, shrink-resistant. This is your top-tier option, ideal for long-term wraps.
- Calendered vinyl: Cheaper, stiffer, and more prone to fading or cracking. Good for short-term promotions.
For commercial wraps in Edmonton’s fluctuating climate, always ask for cast vinyl. They resist UV rays, road salt, and extreme temperatures.
3. Experience Matters More Than You Think
You wouldn’t let an amateur paint your car, so why let one wrap it?
A high-quality vehicle wrap is 50% materials and 50% installer skill. Look for a wrap shop that:
- Uses in-house designers
- Employs certified installers
- Has a real portfolio of wrap jobs
- Understands local bylaws and signage rules
Poor installation leads to bubbling, creasing, and peeling, especially on curves and door handles. When in doubt, ask to see previous work and don’t be afraid to quiz the shop on experience.
4. Booking a Wrap Isn’t A Same-Day Service
Great wraps take time. You’re not booking a haircut, you’re booking a transformation.
Here’s a rough breakdown of the timeline:
- Consultation + Design: 2–4 business days
- Printing + Prep: 1–2 days
- Installation: 1–3 days, depending on vehicle size
Need it sooner? Some shops offer rush service at a premium. If you want the best results, schedule your wrap in advance, especially during spring and summer when demand spikes.
5. Know the Difference Between a Wrap, a Partial, & Decals
Don’t confuse terms. There are three major wrap types, and they all serve different purposes:
Full Wrap
Covers the entire surface of your vehicle, hood, roof, doors, and rear. Ideal for maximum branding.
Partial Wrap
Covers specific sections, great for small businesses that want impact without the cost of a full wrap.
Custom Decals
Logos, contact info, or branding elements applied as cut vinyl. The most budget-friendly option.
Discuss your goals with the wrap shop before choosing. A well-designed partial wrap can sometimes deliver more value than a poorly executed full wrap.
6. Budget More Than Just The Wrap
You might see “$2,500” and think that’s your full price. Not quite.
Your final cost may also include:
- Custom design work
- Paint correction or wrap prep
- Lamination (for added durability)
- Removal of old wraps or decals
- Optional ceramic coating (yes, it’s a thing)
The average full vehicle wrap in Edmonton costs between $2,500–$4,500, depending on the vehicle type, complexity, and material. But always ask for a complete quote, including removal or warranty coverage, to avoid surprises.
7. Design For Maximum Impact
Your wrap should communicate quickly. Use bold colours, simple fonts, and clear contact details, like your business name, phone number, and website. Studies show 90% of consumers form a positive impression of wrapped vehicles. Ensure legibility at speed!
8. Your Vehicle Needs Prep Before Wrapping
You can’t slap vinyl on a dirty van and expect perfection. Before installation, your wrap shop will:
- Deep clean your vehicle
- Remove wax, polish, or ceramic coating
- Degrease panels
- Correct minor paint imperfections (in some cases)
Some shops will ask you to wash the vehicle beforehand; others do it in-house. Confirm this in advance to avoid delays.
9. The Design Should Be Functional, Not Just Pretty
A cool gradient won’t mean much if people can’t read your phone number.
Great wrap design is:
- Readable: No script fonts, no clutter
- Brand-focused: Use consistent colours, logos, and tone
- Strategic: Think about where the eye goes first, usually the rear or side panels
Avoid overloading your design. Three things are enough: logo, phone number, website.
10. Ask About Warranty And Aftercare
Any reputable sign shop should offer:
- A warranty on installation (usually 1–3 years)
- Manufacturer warranty on materials (3M and Avery usually back their vinyl for 5–7 years)
- Aftercare instructions for cleaning and maintenance
If your wrap bubbles, peels, or discolours within the warranty window, you should be covered. If they don’t offer a warranty? Run.
About Us
A Sign Promotion is Edmonton’s premier sign company, specializing in commercial vehicle wraps, truck and car graphics, wall decals, window graphics, and exterior signage.
With in-house design, printing, and certified installers, we deliver client-tailored, durable, and compliant solutions across Alberta. Based in Edmonton, we pride ourselves on quality craftsmanship and reliable service.
Contact us today to bring your branding vision to life.
